In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport
B2B Marketing - Mark Donnigan Interview Virtual CMO
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport
The Power of Uncovering Dark Social Interactions
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other facts about contemporary B2B advertising and marketing. We talk about exactly how the acquiring trip is currently completely fragmented as well as the way that neighborhood building can assist marketers retake control
{Why Successful CMOs Need to Be Brilliant Business Strategists With Mark Donnigan|
Mark Donnigan: It's going wonderful, Ben. I am so happy to be right here on your show.Especially given the significance and the urgency of the topic we're going to be dealing with over the program of this discussion too, which is one that I believe is truly under-discussed. One that may if not elevate some brows, but might get you some perplexed lo